FAQs
-
Two similar businesses may only be considered if ATLAS AND both member parties determine that their categories, services, or market focus are sufficiently different and do not create unhealthy internal competition. The purpose of category management is to protect trust, clarity, and referral opportunities within each team.
-
ATLAS works well for businesses that depend on reputation, trust, referrals, and local relationships. Strong fits often include trades that serve homes or businesses, professional services, business-to-business providers, health and wellness providers, real estate-related professionals, financial professionals, marketing professionals, and other reputable service-based businesses.